Breakstone, White & Gluck Donates Bicycle Helmets at Dedham Bike Rodeo For Third Year

Breakstone, White & Gluck returned to the Dedham Bike Rodeo yesterday for the third year in a row. We were happy to donate 120 new bicycle helmets to the kids at the rodeo.

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Photo: Attorneys Ronald E. Gluck and David W. White of Breakstone, White & Gluck with Dedham police officers, including Neil Cronin and Bob Nedder.

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Photo: Attorney David W. White with Isabella and Jessica, both 11. We have fit them for helmets in the past and this year, they were thrilled to fit into our largest size.

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Photo: Attorney David W. White with 4-year-olds from the Courtyard Learning Center in Dedham.

The Dedham Bike Rodeo was one of the first events we participated in after starting our Project KidSafe campaign in 2013 and we always look forward to it. It is an annual event organized by the Dedham Police Department and Dedham Parks & Recreation Department. Local children are invited to ride around at the Endicott Estate, then offered a free lunch. The Dedham Police Department raffles off free bicycles to a few lucky children. For the finale, the Dedham Fire Department brings in the hose truck and lets the kids run under the water to cool down. That was much needed yesterday, with the temperature over 90 degrees!

Attorney David W. White fitted the children for new bicycle helmets and talked to them about the importance of always wearing one. A child who wears a helmet significantly reduces their chance of suffering a traumatic brain injury in a bicycle accident. In Massachusetts, wearing a bicycle helmet is also the law for children and teenagers 16 years old or younger.

David has fitted some of the Dedham kids two or three times now over the years and it was nice to see them back, willing to wait in line on such a hot day. A lot of helmets from years past were still being worn by other kids.

Breakstone, White & Gluck donated the helmets as part of our Project KidSafe campaign, which we launched in 2013. To date, we have donated over 5,000 helmets and expect to reach 8,000 by year’s end.

Our goal is to encourage children to wear bicycle helmets and ride their bikes safely. Even though it is widely known that bicycle helmets can protect cyclists, many children still do not wear them or use ones which do not fit properly or are in poor condition.

It is important for children to wear helmets which fit properly and meet safety standards. Children are especially vulnerable to bicycle-related injuries and deaths, accounting for half of all cyclists who are treated in emergency rooms each year, according to the Centers for Disease Control and Prevention. Some 26,000 children are treated for traumatic brain injuries related to bicycling accidents.

We also encourage parents to always wear their helmets too. When children see their parents consistently wearing helmets, the use of helmets by children increases dramatically.

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Supporting the Boston Bikes’ Get Biking Challenge for School Children

KidSafelogo-website-2014.jpgAs part of our Project KidSafe campaign, Breakstone, White & Gluck recently supported the Boston Bikes’ Get Biking Challenge, a city-wide biking competition for children in the Boston Public Schools. Boston Bikes, which is part of the City of Boston, hosted this first-time event in May to celebrate National Bike Month. Students were challenged to ride their bicycles every day of the month and track how many minutes they rode.

Boston Bikes had strong results. Eleven city schools accepted the challenge, which meant more than 3,500 students were invited to participate. Nearly 1,400 students rode their bikes in May. On average, students rode 12 days of the month.

More results:

  • Students biked more than 597,760 minutes combined
  • Some 766 students biked more than 4 hours throughout the month
  • They covered 79,700 miles, or the equivalent of traveling around the Earth’s equator three times

Read more about the Boston Bikes’ Get Biking Challenge.

About Breakstone, White & Gluck and Project KidSafe
The Boston personal injury law firm of Breakstone, White & Gluck launched Project KidSafe in 2013 and has donated 8,000 bicycle helmets to children who need one in eastern and central Massachusetts. Boston Bikes’ Roll It Forward was one of our first partners and we continue to donate to the program, which fixes up used bikes and donates them to children who need one in Boston.

Read more about Project KidSafe.

Breakstone, White & Gluck’s Project KidSafe Donates 400 Bicycle Helmets to Somerville Public Schools

Breakstone, White & Gluck recently joined the fifth graders at West Somerville Neighborhood School as they graduated from the CYCLE Kids program. Our firm was proud to donate 400 bicycle helmets this year to Somerville elementary school students participating in CYCLE Kids. We made the donations as part of our Project KidSafe campaign.

Attorney Ronald Gluck handed out new bicycle helmets to the 34 students who received certificates of completion at the West Somerville school. The certificates were handed out by Somerville Community Police Officer Marianne Manfra and physical education teacher Neil Holloway, who coordinate the program.

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Photo: Attorney Ronald Gluck hands a helmet to a fifth grader who completed the CYCLE Kids program at the West Somerville Neighborhood School.

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Photo: A hand-written message from a fifth grader at the West Somerville Neighborhood School, where Breakstone, White & Gluck donated bicycle helmets

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Photo: A Thank You from the fifth graders at the West Somerville Neighborhood School. Breakstone, White & Gluck donated bicycle helmets to the children for completing the CYCLE Kids program.

 

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Photo: Another note from a student at the West Somerville Neighborhood School.

CYCLE Kids is a curriculum which teaches children about bicycle safety, literacy and nutrition. It is developed by the non-profit CYCLE Kids organization, based in Cambridge. In Somerville, the curriculum is offered to fifth graders as part of physical education class.

Students are taught how to ride a bicycle, use hand signals and that they must always wear a bicycle helmet while riding. For many students, it is their first experience riding a bicycle. They learn in class and through essay writing and take-home activities. Here is an excerpt from one student’s essay:

“At first, I didn’t have confidence but after talking with my friends in my homeroom with Ms. Carafotes, they all encouraged me to have confidence. That was the most important lesson because in the beginning I was afraid that I might fall. I fell twice but I just got right back up again and tried until I didn’t fall anymore. That would be my advice to anyone learning is to have confidence in yourself because if you don’t, you won’t accomplish your dreams.”

This student ended his essay with this note: “The best part of this program was getting a free Helmet at the end of our experience. I hope this continues every year for kids who don’t know how to ride a bike.”

About Breakstone, White & Gluck and Project KidSafe
Breakstone, White & Gluck is a personal injury law firm. We have partnered with the CYCLE Kids program for three years, proving bicycle helmets in the Cambridge Public Schools in 2013 and the Somerville Public Schools in 2014 and 2015.

Our Project KidSafe campaign works to keep children safe and encourage safe bicycle riding. Since 2013, we have donated over 4,500 bicycle helmets to children who need one in eastern Massachusetts and worked with organizations such as Boston Bikes’ Roll It Forward, the Somerville Kiwanis Club, Massachusetts Safe Routes to School, Bikes Not Bombs and local bicycle committees.

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Photo: Students reading their essays about learning to ride a bicycle in the CYCLE Kids program. Breakstone, White & Gluck donated 400 bicycle helmets to the Somerville public schools for fifth-graders who completed the CYCLE Kids program.

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Photo: Students at the West Somerville Neighborhood School with their certificates of completion for the CYCLE Kids program, which provides instruction on how to ride a bicycle safely.

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Photo: A student wearing a Project KidSafe bicycle helmet. For the second year, Breakstone, White & Gluck partnered with CYCLE Kids and the Somerville Public Schools and donated these helmets for students.

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Photo: Community Police Officer Marianne Manfra, Attorney Ronald Gluck and students who completed the CYCLE Kids program at West Somerville Neighborhood School.

Our Project KidSafe Campaign Continues in Arlington, Cambridge and Ashland

kids-pierce.jpgBreakstone, White & Gluck’s Project KidSafe campaign recently donated bicycle helmets in Arlington, Cambridge and Ashland. This has been our busiest year yet and we have been enjoying working with our friends, old and new.


Windsor Street Health Center in Cambridge.
We recently gained a new partner, the medical students at the Windsor Street Health Center in Cambridge. The helmets will be donated to children who visit the center and need one. Many families served by the health center will not or cannot purchase bicycle helmets on their own, even after doctors explain the risk of a head injury, said Jonathan Blake Watson, a fourth-year Harvard Medical student who works at the clinic.

“It is a wonderful feeling knowing that we will be able to send our young patients home with something that will keep them safe,” Watson said.

Pierce School in Arlington. The elementary school’s students were focused on being active this year, with monthly “Walk to School Days.” Many students participated. When the school set up a bicycle rack, many also started biking. For National Bike Month, the students received a bike safety lesson and guidelines for following the rules of the road. Project KidSafe helmets were distributed to children who needed one and participated in a raffle.


Ashland Farmers Market.
We returned to the Ashland Farmers Market for a second year and fitted bicycle helmets for 60 young children. We attended on Sustainability Day and were joined local farmers and other vendors, such as the Massachusetts Sierra Club and community members updating the public on the Upper Charles Rail Trail, a bike path which will pass through Ashland when complete.


About Breakstone, White & Gluck and Project KidSafe

Breakstone, White & Gluck launched Project KidSafe in 2013, with a goal of providing bicycle helmets to children who need one. Since then, we have donated more than 5,000 bicycle helmets and worked with organizations such as Boston Bikes’ Roll It Forward, CYCLE Kids, Bikes Not Bombs and Massachusetts Safe Routes to Schools.

Wearing a bicycle helmet is the most effective way for cyclists to prevent head injuries and young children are the most vulnerable. Visit our Bike Safety page and watch the video on how to properly fit a bicycle helmet.

Three Bike Helmet Donation Events from Our Project KidSafe Campaign

Wearing a bicycle helmet is the most effective way to prevent a serious head injury on a bicycle. It is most important for young children who are still in development and building their strength.

Breakstone, White & Gluck is continuing its commitment to bicycle safety by donating children’s bicycle helmets through our Project KidSafe campaign. Here are a few recent and upcoming events:

Kiwanis Club of Somerville. For the third year, we partnered with the Kiwanis Club of Somerville at Bike Safety Day on May 16th. Each year, the Kiwanis holds the event in a different neighborhood; this year’s event was held at the Dr. Albert F. Argenziano School at Lincoln Park. There was a great turnout and the Kiwanis and Attorney David W. White donated nearly 120 bicycle helmets. Children were also offered free bike inspections, reflectors, safety information and the chance to test out their skills on bicycle obstacle courses. Read more about the Kiwanis Club of Somerville.

 

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Photo: Bike Safety Day in Somerville, Massachusetts. Somerville Community Police Officer Marianne Manfra, Attorney David White of Breakstone, White & Gluck and Dave Blumsack of the Kiwanis Club of Somerville, along with children who participated in the event.
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Photo: Bike Safety Day in Somerville, Massachusetts. Somerville Community Police Officer Marianne Manfra and Attorney David White of Breakstone, White & Gluck.

Worcester Earn-a-Bike. This community bicycle shop teaches local residents the basics of bicycle maintenance while letting them work to earn a free bicycle. If you are under 17 years old, you must volunteer for 5 hours to receive a free bicycle and anyone over age 17 must volunteer for 10 hours.

Worcester Earn-a-Bike is also known for its popular annual Kids Bike Sale. This year’s event will be held on June 6th. This is a fun event because every child’s bicycle is on sale for just $5. Breakstone, White & Gluck participates by donating free bicycle helmets to children who need one. This is the second year we have partnered up with Worcester Earn-a-Bike. Read more about Worcester Earn-a-Bike.

Friends of Lexington Bikeways. The Friends of Lexington Bikeways donated bicycle helmets from Project KidSafe to children at Discovery Day on May 23. The group showed children how to properly fit the helmets and spoke about safety with parents and children. This is the second year we have partnered up with the Friends of the Lexington Bikeways, which is active in promoting and supporting safe cycling and development of bike routes. Read more about the Friends of Lexington Bikeways.

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Photo: A volunteer helps a child adjust a bicycle helmet at Discovery Day in Lexington, Massachusetts.

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Breakstone, White & Gluck Participates in Bike Friday

Today was Bike Friday, sponsored by Boston Bikes, the city office which promotes safe cycling. Bike Friday is one of the last events of Bay State Bike Week. It included a number of organized rides and a gathering at Boston City Hall. Breakstone, White & Gluck was there to share information about our Project KidSafe campaign.

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Attorney David W. White and Attorney Marc L. Breakstone of Breakstone, White & Gluck participated in Bike Friday at Boston City Hall Plaza. The two attorneys were there to support the cyclists as they rode in and to share information about the firm’s Project KidSafe campaign.


Boston Bikes organizes Bike Fridays to celebrate those who ride their bikes to work and to encourage others. More than two dozen organizations and vendors signed up for today’s event. While 200 cyclists registered for the event, organizers estimated up to 350 cyclists actually pedaled in and enjoyed a free breakfast, courtesy of Boloco.

Breakstone, White & Gluck participated for the first time and set up our Project KidSafe tent to show support for the cyclists. Attorneys David W. White and Marc L. Breakstone were among the crowd waiting for the cyclist convoys, which came in from Lexington, Newton, Somerville and many other communities.

Other organizations which participated included MassBike, Boston Cyclists Union, Livable Streets Alliance, Hubway and Landry’s Bicycles.

Marc and David spoke to a number of cyclists about our Project KidSafe initiative, through which we donate bicycle helmets to children who need one in the Boston and Worcester areas. We have donated more than 4,000 bicycle helmets since 2013, through partner organizations such as CYCLE Kids of Cambridge, Somerville and Cambridge public schools, Bikes Not Bombs, Massachusetts Safe Routes to Schools, the Westborough Bicycle and Pedestrian Advisory Committee. We have also worked with Boston Bikes’ Roll It Forward program, which refurbishes used bicycles and donates them to city residents who may not otherwise have access to a bicycle.

After the event, Marc said, “It is rewarding for us to be able to give back to the community in a way that promotes safety for children. We look forward to continuing our Project KidSafe program, and to expanding it in the years to come.”

The next Bike Friday events are scheduled for June 26th, July 24th and August 28th. Read more about the event.

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The cyclists came in in convoys this morning, traveling in from Lexington, Arlington and other communities. While 200 cyclists registered in advance, organizers estimate 350 actually rolled in.

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Free Bike Helmets for the Children at Framingham Earth Day Festival Last Weekend

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Photo left to right: Bill Hanson, chair of the Framingham Bicycle and Pedestrian Advisory Committee, volunteer Maura Kelly, Framingham police officers and Attorney David W. White of Breakstone, White & Gluck.

Breakstone, White & Gluck, the Framingham Bicycle and Pedestrian Advisory Committee, and the Framingham Police Department teamed up and gave away 120 bicycle helmets to children last weekend at the 5th Annual Framingham Earth Day Festival.

Breakstone, White & Gluck donated the helmets through our Project KidSafe initiative and attorney David W. White participated in the event, along with advisory committee members, including Bill Hanson, chair of the advisory committee, member Joseph Repoli, volunteer Maura Kelly and Framingham police officers.

Framingham Earth Day is held on the Framingham Centre Common and each year the event grows. It began in 2011 with 55 vendors encouraging residents to make eco-friendly choices. This year, nearly 100 vendors turned out. Breakstone, White & Gluck first participated in the festival last year.

Through our Project KidSafe initiative, Breakstone, White & Gluck has donated over 3,500 bicycle helmets to children in the Boston and Worcester areas. We expect to have donated more than 6,000 bicycle helmets by year’s end. Our goal is to encourage children to wear a bicycle helmet every time they ride.

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Cyclists of all ages should wear bicycle helmets to protect themselves from a serious head injury. But bicycle helmets are especially important for children, and they are required to wear them by law in Massachusetts.

Children suffer more than half of all bicycle-related injuries and deaths which require emergency department care each year, according to the Centers for Disease Control and Prevention (CDC). Some 26,000 of these bicycle-related injuries to children and teenagers are traumatic brain injuries treated in emergency rooms.

Watch this video on how to properly fit a bicycle helmet or visit our bike safety web page.
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iCan Shine Bike Camp Teaches Bicycle Safety to Children and Teenagers with Disabilities

The iCan Shine bike camp is back in Arlington this week, teaching local children and teenagers with disabilities how to ride bicycles. iCan Shine is a national charitable nonprofit which provides cycling training for children and teenagers with autism, Down Syndrome and other disabilities. Breakstone, White & Gluck donated bicycle helmets to the camp for the second year and attorney Ronald Gluck visited with them this week.


 

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Photo: Attorney Ronald Gluck with the volunteers at the iCan Shine bike camp in Arlington, where Breakstone, White & Gluck donated bicycle helmets to the children and teenagers with disabilities who are learning to ride a bicycle this week. A few staffers from the national iCan Shine organization travel in to teach while local volunteers organize and fund-raise for the camp. Many volunteers also attend, giving their time to guide, steer and support the riders through each lesson.


Local communities throughout the U.S. coordinate these one-week camps and the national organization sends instructors with specialized training. The Pennsylvania organization, which was founded in 2007, serves nearly 3,000 people with disabilities each year. By the end of each five-day program, 80 percent of the bicyclists who attend an iCan Shine bike program are able to ride a two-wheel bicycle independently.

Arlington resident Nina Fischer brought the iCan Shine camp to Massachusetts in 2013, so her own daughter could learn how to ride a bicycle. She continues organizing and fund-raising for it each year. Other Massachusetts camps are now offered in Scituate, Groton and Upton. The Arlington camp was held this week at Ottoson Middle School on Acton Street, with help from volunteers. Each rider requires several volunteers to help steer, guide and direct. Volunteers included students who were on school vacation, longtime cyclists who wanted to help and town board members.

Attorney Ronald Gluck visited on “Tandem Tuesday,” when the students learn to ride on a tandem bicycle, with a trained instructor guiding them on back. This allows them to build strength and become more comfortable with riding.

“Seeing the smiling faces of these new bike riders as they rode around the gym was something to behold,” Attorney Gluck said. “It was a pleasure to visit.”

Breakstone, White & Gluck will donate more than 2,500 bicycle helmets to youth in Massachusetts this year through its Project KidSafe initiative. Our goal is to help educate children and families on the importance of wearing a bicycle helmet and how to properly wear one. This is the third year of our program and by year’s end, we will have donated more than 5,000 helmets to children to help them ride safely. To learn more, visit our Project KidSafe page or our bike safety page.

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Instructor from the national iCan Shine organization riding on a tandem bicycle with a student at the Arlington iCan Shine bike camp.

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A rider makes her way around the gym. She is riding a bicycle with so-called rainbow rollers on the back, the first step toward learning how to ride a bicycle. Volunteers walk along.
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A bicyclist making their way around the gym with support from volunteers.

Report: Helmet Use Encouraged After Increase in Cyclist Deaths

20141121_bikehelmets.jpgAfter years of decline, a new report reveals that there has been an increase in the number of cyclists killed in motor vehicle accidents since 2010.

The Governors Highway Safety Administration (GHSA) released the, “Spotlight on Highway Safety: Bicyclist Safety” report on Oct. 27th. The report shows cycling deaths have increased 16 percent from 2010 to 2012, from 621 to 722 cyclist fatalities. During that time, Massachusetts saw the numbers almost double, from seven cyclist deaths in 2010 to 15 in 2012. The majority of cyclist deaths came from six states, including California, Florida, Illinois, New York, Michigan and Texas.

During this period, other deaths in motor vehicle accidents increased by just one percent.

Two thirds or more of cyclists killed in 2012 were not wearing bike helmets, “a major contributing factor” in deaths because many cyclists suffer serious head injuries, the GHSA said.

More details from the report:

Bike helmet use. Citing 2012 Fatality Analysis Reporting (FARS) data, the GHSA report showed 65 percent of cyclists who died in 2012 were not wearing a bike helmet. Meanwhile, just 17 percent of cyclists were confirmed to be wearing one. Helmet use was unknown for the remaining 18 percent.

Twenty one states, including Massachusetts, have laws mandating bike helmet use for children. But none requires helmet use for adult riders and the GHSA said use has to be encouraged.

In Boston, city officials have raised the idea of mandating bike helmet use. It would not be the first city to do so. Sykesville, Maryland requires cyclists of all ages to wear bike helmets. But such ordinances are largely controversial. Dallas, Texas passed a law mandating helmets for all ages, but city officials revised it this summer, limiting it to cyclists who are 17 and under.

As it stands in Boston, riders of the Hubway bike share must agree to wear bike helmets when they sign up. The City of Boston has actively promoted bike helmet use over the years through advertising campaigns and community outreach programs.

Breakstone, White & Gluck has also worked to increase bike helmet use among children in Massachusetts. Over the past two years, we have donated 3,000 bike helmets through community organizations. We are proud of this work and will be back in 2015.

Our program partners include: Boston Bikes’ Roll It Forward, a program run by the City of Boston, Worcester Earn a Bike, CYCLE Kids, Cambridge Public Schools, Somerville Public Schools, Bikes Not Bombs, Framingham Bicycle and Pedestrian Committee, East Arlington Livable Streets and Arlington Public Schools, Watertown Bicycle and Pedestrian Committee, Westborough Bicycle and Pedestrian Committee, Somerville Kiwanis, Dedham Bike Rodeo, Boston Cyclists Union, Arlington Town Day, Westwood Bicycle and Pedestrian Committee, Lexington Bicycle Advisory Committee and the Ashland Farmer’s Market and iCan Shine Camp of Arlington.

State safety efforts. The GHSA touched on safety improvements which communities can make and strongly encouraged development of cycle paths. These go a step further than traditional bike lanes and physically separate motor vehicle traffic from cyclists on the road with flexible posts or other safety measures.

If communities cannot add cycle paths, the GHSA suggests adding marked bike lanes, bike boxes which designate space in a lane for bikes at intersections, and separate bike traffic signals with advance lights for cyclists.

Boston has a 5-year action plan to build 21 miles of cycle tracks in various areas of the city.

Read the full report, “Spotlight on Highway Safety: Bicyclist Safety.”
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Breakstone, White & Gluck Donates 750 Bike Helmets to Youth Programs in Boston

BOSTON, MA – May 16, 2013 – Breakstone, White & Gluck, P.C., announced today that it will donate 750 bicycle helmets to youth in the Boston area, through programs in Boston, Somerville, Cambridge and Dedham.

Attorney David W. White, a member of the firm, said, “We are always looking for ways to give back to the community. This spring we are focusing on preventing head injuries in children by donating helmets where they are needed.”

The firm will donate helmets this spring and summer through these programs: Mayor Menino’s Boston Bikes Roll It Forward program; CYCLE Kids of Cambridge; the Winter Hill Community School in Somerville; the Dedham Bike Rodeo and Bikes Not Bombs of Jamaica Plain.

White said, “This is the first year of our project, and we look forward to expanding it significantly in years to come. Awareness of head injury prevention is critical for the health of our children. We hope that our helmet distribution will help increase safety awareness and prevent injuries.”

Read more about the bicycle safety programs our law firm will support this year.

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